2025 Playbook
How to Appear in ChatGPT,
Gemini & Claude
The complete playbook for making AI assistants mention, describe, and recommend your brand when users ask relevant questions.
Why AI Ignores Some Brands
Insufficient online presence
Inconsistent brand information
Lack of authoritative mentions
Poor content structure
Outdated or conflicting data
Missing key context signals
Weak semantic associations
Limited topic authority
The 7-Step AI Visibility Playbook
01
Audit Your Current AI Visibility
Before optimizing, understand where you stand. Query AI models about your brand.
Ask "What is [brand]?" across ChatGPT, Claude, Gemini
Test industry queries: "Best [category] companies"
Check for hallucinations or inaccuracies
Document competitor appearances
02
Fix Your Foundational Content
Ensure your website clearly explains who you are and what you do.
Create comprehensive About page
Write clear product/service descriptions
Add FAQ page answering common questions
Include founding date, leadership, history
03
Build Authority Signals
AI trusts sources that other trusted sources reference.
Get featured in industry publications
Secure Wikipedia entry (if notable)
Build quality backlinks from authority sites
Publish expert content others cite
04
Structure Content for AI
Make your content easy for AI to parse and understand.
Implement Schema.org markup
Use semantic HTML structure
Create clear heading hierarchies
Answer questions directly and concisely
05
Maintain Consistency
Conflicting information confuses AI. Be consistent everywhere.
Use exact same brand name everywhere
Keep messaging aligned across platforms
Update all profiles with current info
Remove or update outdated content
06
Create AI-Friendly Content
Develop content specifically designed for AI discovery.
Answer questions users ask AI
Create definitive guides in your space
Publish comparison content
Develop thought leadership pieces
07
Monitor and Iterate
AI perception changes over time. Continuously track and adjust.
Set up regular AI visibility checks
Track sentiment changes
Monitor for new hallucinations
Adjust strategy based on results
Check Your AI Visibility Now
See exactly what AI says about your brand and get personalized recommendations.