What Does AI Say About Your Brand?
When customers ask ChatGPT for recommendations, research brands on Claude, or see AI Overviews in Google—your brand narrative is being shaped without your input. AI brand monitoring reveals what's being said and where you stand.
The Discovery Layer Is Shifting
AI assistants are becoming the first point of brand research. The data tells a clear story.
Weekly ChatGPT users
asking questions that could include your brand or category
Source: OpenAI (2024)
Drop in traditional search by 2026
as AI assistants become the first point of research
Source: Gartner
B2B buyer journey before sales contact
increasingly conducted through AI-assisted research
Source: Gartner/Forrester
Google searches showing AI Overviews
where Gemini shapes what users see first
Source: Industry Research
What Is AI Brand Monitoring?
AI brand monitoring is the systematic practice of tracking how AI assistants—ChatGPT, Claude, Gemini, Perplexity, and others—describe, recommend, and compare your brand when users ask questions.
Unlike traditional media monitoring or social listening, AI brand monitoring focuses on the generative responses that AI creates when users ask questions like:
"What are the best [products] for [use case]?"
"Which companies should I consider for [need]?"
"Compare [your brand] vs [competitor]"
"Is [your brand] reliable for [application]?"
These responses shape perception before users ever visit your website. AI brand monitoring reveals where you stand in this new discovery layer.
What AI Brand Monitoring Reveals
Comprehensive visibility into your AI perception across platforms and query types.
Brand Mentions
When and how AI mentions your brand in responses to relevant queries. Frequency, context, and positioning.
Recommendation Ranking
Where you appear when users ask AI for recommendations. First, third, or not at all.
Competitive Position
How AI compares you to competitors. Which alternatives are mentioned alongside your brand.
Trait Perception
What attributes AI associates with your brand. Innovative, reliable, expensive, outdated.
Accuracy Check
Whether AI describes your offerings correctly. Outdated info, wrong pricing, missing features.
Share of Voice
Your mention frequency vs. competitors across query categories. Market position in AI responses.
Monitor Across All Major AI Platforms
Each AI has different training data, different audiences, and different ways of describing your brand. Full visibility requires monitoring them all.
Who Benefits from AI Brand Monitoring
CMOs & Brand Leaders
Understand brand perception in the emerging AI discovery channel. Identify gaps between intended positioning and AI representation.
CEOs & Executives
Competitive intelligence in the AI layer. See where your brand stands vs. competitors when customers research.
Product & Marketing Teams
Identify content gaps and messaging opportunities. Understand what AI knows—and doesn't know—about your offerings.
PR & Communications
Monitor for misinformation and outdated narratives. Proactively manage brand reputation in AI responses.
Frequently Asked Questions
What is AI brand monitoring?
AI brand monitoring is the practice of tracking how AI assistants like ChatGPT, Claude, Gemini, and Perplexity describe, recommend, or compare your brand when users ask questions. It reveals your brand perception in the AI-driven discovery layer that increasingly influences purchasing decisions.
Why is AI brand monitoring important?
With over 200 million weekly ChatGPT users (OpenAI, 2024) and Gartner predicting a 25% drop in traditional search by 2026, AI assistants are becoming a primary discovery channel. When consumers ask AI for recommendations, your brand is either part of the conversation or missing entirely.
Which AI platforms should I monitor?
The major platforms to monitor include ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Microsoft Copilot. Each has different training data, user demographics, and response patterns, so monitoring across platforms provides comprehensive visibility.
How is this different from traditional brand monitoring?
Traditional brand monitoring tracks mentions in media, social, and web content. AI brand monitoring tracks how AI synthesizes all available information into recommendations and descriptions. AI doesn't just repeat what's online—it interprets and positions your brand in the context of user queries.
See How AI Perceives Your Brand
Get a comprehensive analysis of your AI brand perception across ChatGPT, Claude, Gemini, and more. Understand your position in the AI discovery layer.
Request Your Analysis