What Does Copilot Say About Your Brand?
Microsoft Copilot is integrated into Microsoft 365, Windows, and Bing. When enterprise users ask for vendor recommendations or research, Copilot shapes their perception.
See Your Copilot PerceptionEnterprise user asking:
“What vendors should we consider for [your category]?”
Copilot Response:
“For enterprise [category] solutions, consider [Competitor A] for scalability, [Competitor B] for integration...”
Are you in Copilot's enterprise recommendations?
Primary user base
Source: Microsoft
Integrated into Microsoft 365 suite
Source: Microsoft
Potential reach through Windows & Bing
Source: Market Data
Why Copilot Matters for B2B Brands
Copilot is embedded in the enterprise workflow where buying decisions happen.
Enterprise Focus
Copilot users are often enterprise employees researching vendors and solutions.
Workflow Integration
Built into Word, Excel, Outlook—where procurement and research happens.
Rapid Adoption
Microsoft is rolling out Copilot across its entire ecosystem.
Decision Makers
Copilot reaches managers, directors, and executives in their daily workflow.
See What Copilot Says About Your Brand
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