Definition
AI Share of Voice (AI SOV) measures how often your brand is mentioned in AI assistant responses relative to competitors when users ask questions relevant to your category.
Traditional SOV vs AI SOV
Traditional Share of Voice
Measures brand mentions across media, advertising, and search results. Well-established metrics and tools exist.
- • Media mentions
- • Social media presence
- • Search rankings
- • Advertising impression share
AI Share of Voice
Measures brand mentions in AI assistant responses. Emerging metric as AI becomes a primary discovery channel.
- • ChatGPT recommendations
- • Claude analysis responses
- • Gemini/Google AI Overviews
- • Perplexity search results
How AI SOV Is Calculated
AI Share of Voice is calculated by analyzing brand mentions across a set of category-relevant queries tested across AI platforms.
AI SOV = (Your Brand Mentions / Total Brand Mentions) × 100
Calculation Steps
What Does Good AI SOV Look Like?
There's no universal benchmark—it depends on your market position and competitive set. However, some principles apply:
Market Leaders
Should have the highest AI SOV in their category. If you're the market leader but rarely mentioned by AI, there's a gap.
Challengers
AI SOV should be growing relative to leaders. Track trajectory, not just absolute share.
Niche Players
May have low overall SOV but should dominate in specific sub-categories or use cases.
Why AI SOV Matters
Discovery Channel
AI is becoming a primary way people research products and services. Low AI SOV means being invisible in this channel.
Competitive Intelligence
Understand which competitors dominate AI recommendations and where you have opportunity to gain share.
Strategy Validation
Track whether your content and visibility efforts are translating into AI presence over time.
Early Warning
Detect if competitors are gaining AI visibility before it impacts your market share.