Privacy Policy

Last updated: November 25, 2025

Introduction

At Refractia ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI Perception Intelligence platform.

Information We Collect

Account Information

When you create an account, we collect your name, email address, company name, and payment information.

Usage Data

We collect information about how you interact with our platform, including the brands you monitor, prompts you create, scans you run, and features you use.

AI Scan Results

We store the results of AI scans you run, including AI model responses, sentiment analysis, and visibility metrics.

Technical Information

We automatically collect device information, IP address, browser type, and usage patterns through cookies and similar technologies.

How We Use Your Information

  • To provide, maintain, and improve our platform
  • To process your transactions and send you related information
  • To send you technical notices, updates, and support messages
  • To respond to your comments, questions, and requests
  • To analyze usage patterns and improve user experience
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations and enforce our terms

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We work with third-party services (hosting, payment processing, analytics) who need access to your information to perform services for us.
  • AI Model Providers: We send prompts to third-party AI services (OpenAI, Anthropic, etc.) to perform scans. We do not share your personal account information with these providers.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, regular security audits, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time by contacting us at privacy@refractia.com.

Your Rights

Depending on your location, you may have the following rights:

  • Access to your personal information
  • Correction of inaccurate data
  • Deletion of your data
  • Data portability
  • Objection to processing
  • Withdrawal of consent

Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. You can control cookie preferences through your browser settings.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@refractia.com

Address: Refractia, Inc., San Francisco, CA