Enterprise GEO: AI brand monitoring for companies with several product lines and countries

An electronics brand that sells phones and air conditioners competes in two arenas that have nothing in common. A single scan would mix rivals, questions and topics, and the average would describe neither line.

In Refractia each line is measured as a brand of its own: its own identity, competitors, questions, topics and reports. In the app it is still one brand, with a line switcher and a group view that shows one card per line. The technical audit and the GEO analysis of the website are shared, because there is one site; content work is done per line. The group PDF report combines an executive summary per line with each line's full report. More in Product lines.

An average visibility score can hide what matters: a brand can dominate the conversation about price and be absent from the one about customer service. Performance by Topic splits the category into topics (for example price, trust, speed or support) and measures each one separately:

• the brand's incidence in each topic, meaning the share of mentions it gets;
• its position against each declared rival;
• sentiment by topic;
• the difference between chat and AI search in each topic, with a comparative radar.

Each market is measured separately, in its own language, and every question names the country in full. Google AI Overviews are fetched with each country's location (Argentina, Mexico, Colombia, Chile, Peru, Uruguay, the Dominican Republic, Brazil, Spain and the United States), so the answer is the one someone in that market sees.

Language matters too: measuring in each customer's language and country is how you see the answer that customer actually gets.

• Client accounts: one account holds several brands, with client admin and viewer roles, and per-client limits configured by Refractia.
• Command Center as a PDF: a brand's summary for one scan (visibility, share of voice, sentiment, engine ranking and competitor arena) in a single document.
• Partial report and group report as PDFs, plus Excel export.
• Technical Workshop: 56 checks for AI crawling and extraction, each with its evidence grade (A, B or C), exportable to PDF and Excel for the team that fixes them.

A number that reaches a committee has to hold up. That is why every rate is shown as "k of n": 25% can mean 1 of 4 answers or 250 of 1,000, and those are not the same. If an engine didn't answer a question, it stays marked as not measured, not as "answered and didn't name you": an invented zero reads exactly like a commercial collapse.

We also don't promise what we don't do: scans are started by a person (your team or Refractia's) and do not run on their own.

If you sit on a board or run the company, these are the questions to put to your team; a diagnostic answers them with data:

1. What do ChatGPT, Claude, Gemini, Google AI and Meta AI answer when someone asks about our category in each country where we operate? Do we appear, and in what position?
2. Which competitor appears when we don't?
3. Which adjectives describe us, and do they match the traits we want associated with the brand?
4. Which sources does AI cite when it talks about us, and how many of them do we control?
5. Is our website readable by AI crawlers, or is our CDN blocking them without anyone knowing?
6. Does every number come with its sample, and does it separate "didn't answer" from "didn't name us"?
7. What changed between the previous measurement and this one, for us and for each rival?

If the question is about the CEO as a person rather than about the company, the approach is different: see public figures.

Refractia combines the platform with a strategy team. The Strategy Room generates a strategic plan from the scan, and the Content Workshop turns the content plan from the GEO analysis into work items (Strategy and content). Pan American Energy, AXION energy, Bancor and Castrol are among the brands that already work with Refractia. The ENTERPRISE plan is quoted based on scope.