About Refractia

We're building the future of brand visibility in the age of AI. Our mission is to help brands understand and influence how they're represented in AI-powered search and conversation.

Our Story

Refractia was born from a simple but profound question: "How do AI models actually perceive brands and identities?"

As marketers and brand strategists ourselves, we noticed a fundamental shift happening. Traditional search was being replaced by AI-powered conversations. People weren't just Googling anymore—they were asking ChatGPT, Claude, and Perplexity for recommendations.

But here's the problem: brands had no visibility into these AI conversations. They couldn't see if their brand was being mentioned, how it was being described, or what sentiment was being expressed. Traditional SEO tools weren't built for this new reality.

So we built Refractia—the first AI Perception Intelligence platform. We created a new category because the old ones no longer applied. This isn't SEO. This isn't brand monitoring. This is AI Perception Intelligence (AIPI)—and it's the future of brand and identity strategy.

Our Mission & Values

Our Mission

To empower every brand with the visibility and intelligence needed to thrive in an AI-first world. We believe brands deserve to know how they're being represented in AI conversations and have the tools to shape that narrative.

Transparency

We believe in radical transparency. AI models operate as black boxes, but we bring clarity to the opaque. Our platform shows you exactly what AI says about your brand— the good, the bad, and the surprising.

Innovation

We're not adapting old tools for a new world—we're building purpose-built solutions for the AI era. Every feature is designed for the reality of AI-powered search and conversation.

Partnership

We see ourselves as your partner, not just a vendor. Your success is our success. We work closely with every customer to ensure they're getting maximum value from AI visibility intelligence.

Built by Marketers, for Marketers

Our founding team comes from the trenches of brand marketing, SEO, and content strategy. We've worked with Fortune 500 companies and scrappy startups alike. We understand the pressure to show ROI, the complexity of multi-market campaigns, and the frustration of flying blind in a rapidly changing landscape.

That's why we built Refractia—to give brands and public figures the perception intelligence they need to succeed in the AI era.

Join Us on This Journey

We're just getting started. If you believe the future of brand visibility lies in understanding AI, we'd love to have you join our beta program.

Request Beta AccessGet in Touch