Frequently Asked Questions

AI brand perception refers to how artificial intelligence systems (like ChatGPT, Gemini, Claude) understand, describe, compare, and recommend your brand. These systems form "opinions" based on training data and real-time information, influencing how they present your brand to users.

AI systems increasingly influence purchase decisions, research, and recommendations. When users ask AI about products or services, the AI's perception of your brand directly impacts whether you're recommended, how you're described, and what objections are raised.

Refractia is an AI perception intelligence platform and consulting service. We help brands understand and improve how AI systems perceive them through audits, strategic consulting, and ongoing monitoring.

GEO is the practice of optimizing content and digital presence for AI-powered search engines like Google SGE, Perplexity, and ChatGPT. Unlike traditional SEO, GEO focuses on how AI systems synthesize, cite, and recommend content.

SEO optimizes for traditional search engine rankings using keywords and backlinks. GEO optimizes for AI-generated answers using entity clarity, citation architecture, and semantic structure. AI systems reason differently than ranking algorithms.

Yes, they're complementary. SEO ensures discoverability in traditional search. GEO ensures you're cited and recommended in AI-powered experiences. Both are essential for comprehensive visibility.

GEO Score is our proprietary metric that measures how visible and well-positioned your brand is in AI search engines. It combines citation rate, recommendation frequency, competitive positioning, and AI search visibility.

AI brand consulting is strategic advisory focused on how AI systems perceive your brand. It includes auditing current perception, identifying risks and opportunities, and designing strategies to improve how AI presents your brand.

Engagement length varies: Strategic Sprint (audit + quick wins) takes 4 weeks. Transformation Program (full redesign) takes 12 weeks. Ongoing Advisory runs 6-12 months for continuous management.

We analyze all major AI systems including ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Google SGE, Bing AI, and emerging LLMs. Each has different training and reasoning patterns.

No ethical consultant can guarantee specific AI outputs. AI systems operate independently and change frequently. We guarantee rigorous analysis, evidence-based strategy, and measurable improvement in perception over time.

We run structured prompts across multiple AI models and analyze responses for narrative consistency, competitive positioning, recommendation patterns, risk narratives, and audience framing. Our platform aggregates and tracks these metrics over time.

No. We analyze publicly observable AI outputs, not internal training data. Our methodology is based on understanding how AI systems reason about available information.

We do NOT manipulate AI systems or bypass safeguards. We work with observable outputs, ethical strategy, and verifiable measurement. Our approach is about improving signal clarity, not gaming systems.

Pricing varies by scope and engagement type. Contact us for a custom quote based on your brand portfolio, markets, and objectives. Enterprise and agency partnerships have separate pricing.

Yes. We offer a partnership program with white-label reports, revenue sharing, and training. Agencies can add AI visibility services to their offerings.

We work across industries including financial services, healthcare, consumer goods, retail, technology, and professional services. Our methodology adapts to industry-specific AI perception challenges.

Absolutely. All client data and analysis is confidential under NDA. We never share competitive insights or benchmark data without explicit permission.