How do I position my brand in AI search?

Position your brand in AI search by: 1) Building a consistent digital presence across authoritative sources, 2) Creating content that answers questions AI users ask, 3) Ensuring your brand narrative aligns with your desired positioning, 4) Monitoring and correcting how AI describes you, 5) Developing topical authority in your niche.

Can I influence how ChatGPT recommends brands?

Yes, you can influence AI recommendations by building a strong, consistent brand presence that AI models learn from. This includes authoritative content, positive reviews, expert citations, and structured data that helps AI understand your brand's positioning.

What is AI-first brand positioning?

AI-first brand positioning is a strategy that prioritizes how AI systems understand and recommend your brand. It focuses on semantic clarity, narrative consistency, and building the type of digital footprint that AI models can easily interpret and cite.

Strategic Positioning

Position Your Brand in AI Search

When someone asks AI for a recommendation, will your brand be mentioned? Learn how to strategically position your brand for the age of AI discovery.

The New Positioning Challenge

Traditional brand positioning was about owning a space in the consumer's mind. AI positioning is about owning a space in the AI's knowledge.

Before

Position in consumer's mind

Now

Position in search results

Future

Position in AI knowledge

The AI Positioning Framework

Five strategic pillars to own your AI narrative

Semantic Territory

Define the concepts, keywords, and topics you want AI to associate with your brand.

Identify your core value proposition
Map adjacent topics
Build topical clusters

Narrative Consistency

Ensure your brand story is told consistently across all sources AI learns from.

Unified messaging
Consistent brand voice
Aligned stakeholder communications

Authority Signals

Build the credibility markers that make AI trust and recommend you.

Expert citations
Authoritative backlinks
Industry recognition

Competitive Differentiation

Establish clear positioning against competitors in AI responses.

Unique value articulation
Differentiated messaging
Category leadership

Perception Monitoring

Track how AI actually describes you vs your desired positioning.

Regular AI audits
Sentiment tracking
Gap analysis

Adaptive Strategy

Evolve your positioning as AI models update and markets shift.

Continuous optimization
Trend monitoring
Strategic pivots

Strategic Actions for AI Positioning

Audit Your Current AI Position

Before optimizing, understand where you stand. Query AI models about your brand and industry to map current perception.

Use Refractia to get your AI Visibility Index

Define Your Target Positioning

What do you want AI to say when asked about you? Define the exact narrative, attributes, and context.

Create your AI positioning statement

Optimize Your Digital Footprint

Ensure every touchpoint AI might learn from reflects your desired positioning.

Learn about LLM-optimized content

Monitor and Iterate

AI perceptions evolve. Track changes and continuously refine your approach.

Set up AI perception monitoring

Ready to Own Your AI Position?

Discover exactly how AI currently perceives your brand and get a strategic roadmap to improve your positioning.

Get Your AI Positioning Audit Learn LLM SEO