AI Brand Perception
Analysis
See exactly how AI describes your brand—the words it uses, the emotions it conveys, and the story it tells about you.
"Your AI perception is your brand in the minds of machines."
What is AI Brand Perception?
AI brand perception is the collective "understanding" that AI models have about your brand. It's built from:
- Descriptors: The specific words and phrases AI uses when describing your brand
- Sentiment: The emotional tone—positive, negative, or neutral—in AI responses
- Associations: What concepts, categories, and attributes AI links to your brand
- Positioning: Where AI places you relative to competitors and alternatives
The Three Pillars of AI Perception
Sentiment Score
How AI "feels" when describing your brand. A 0-100 score based on the emotional valence of descriptors used.
Vocabulary Depth
The richness and variety of language AI uses to describe your brand. More descriptors = stronger perception.
Trait Alignment
How closely AI's perception matches your desired brand traits. The gap reveals optimization opportunities.
AI Perception in Action: A Real Example
"Slack is a modern, intuitive collaboration platform that hasrevolutionized team communication. It's known for beinguser-friendly and highly integrablewith other business tools."
"Brand X is a company that makesproducts in the technology sector. They areone of several options available in the market."
Why AI Perception Matters
Drives Recommendations
AI uses its perception to decide whether and how to recommend your brand. Positive perception = more recommendations.
Shapes Customer Expectations
The words AI uses set expectations for customers before they ever visit your website or speak to sales.
Reveals Hidden Weaknesses
If AI associates your brand with "expensive" or "complex" when you want "affordable" and "simple," you have a perception problem.
Competitive Intelligence
Understanding how AI perceives competitors reveals opportunities to differentiate and capture market share.
How to Measure AI Perception
Manual Testing
- 1Ask ChatGPT, Claude, and Gemini: "Tell me about [brand name]"
- 2Note the descriptors, sentiment, and positioning in each response
- 3Repeat with category queries: "Best [category] brands"
- 4Compare results over time to track drift
Automated Analysis (Refractia)
- Run hundreds of queries automatically across all major AI platforms
- Extract and categorize all descriptors with sentiment scoring
- Compare against competitors and industry benchmarks
- Track changes over time with drift detection alerts
See How AI Perceives Your Brand
Get a complete AI perception analysis including sentiment, vocabulary, trait alignment, and competitive positioning.