Practical Guide

AI Brand Audit

The complete playbook for auditing your brand's presence in AI. Discover exactly how ChatGPT, Claude, Gemini, and other AI models see your brand.

What You'll Learn

How to query AI models about your brand
What questions to ask for complete coverage
How to interpret AI responses
How to identify problems and opportunities
How to benchmark against competitors
How to create an action plan

The AI Brand Audit Framework

Five steps to understand your AI presence

1

Direct Brand Queries

Start by asking AI models directly about your brand.

Sample Queries

  • "What is [Brand Name]?"
  • "Tell me about [Brand Name]"
  • "What does [Brand Name] do?"
  • "Is [Brand Name] a good company?"

What to Look For

  • Accuracy of information
  • Sentiment and tone
  • Key attributes mentioned
  • Any errors or hallucinations
2

Industry Recommendation Tests

See if AI recommends you when users ask about your category.

Sample Queries

  • "What are the best [industry] companies?"
  • "Recommend a [product/service] provider"
  • "Who should I use for [use case]?"
  • "Compare [industry] options"

What to Look For

  • Do you appear in lists?
  • What position are you?
  • How are you described?
  • Who else appears?
3

Sentiment Analysis

Evaluate how positively or negatively AI describes you.

Sample Queries

  • "What are the pros and cons of [Brand]?"
  • "What do people say about [Brand]?"
  • "Is [Brand] trustworthy?"
  • "What problems does [Brand] have?"

What to Look For

  • Overall sentiment
  • Specific concerns raised
  • Positive attributes
  • Balance of perspective
4

Accuracy Verification

Check if AI has correct information about your business.

Sample Queries

  • "When was [Brand] founded?"
  • "Who leads [Brand]?"
  • "What products does [Brand] offer?"
  • "Where is [Brand] located?"

What to Look For

  • Factual accuracy
  • Outdated information
  • Missing details
  • Hallucinations
5

Competitive Comparison

Understand your AI presence relative to competitors.

Sample Queries

  • "[Brand] vs [Competitor]"
  • "How does [Brand] compare to competitors?"
  • "What makes [Brand] different?"
  • "Is [Brand] better than [Competitor]?"

What to Look For

  • Share of voice
  • Differentiation clarity
  • Competitive advantages mentioned
  • Areas where competitors lead

AI Visibility Scorecard

Use this scorecard to rate your brand's AI presence:

Brand Recognition
Does AI know your brand exists?
___ / 10
Information Accuracy
Is AI information correct?
___ / 10
Sentiment
Is AI description positive?
___ / 10
Recommendation Rate
Does AI recommend you?
___ / 10
Competitive Position
Do you outrank competitors?
___ / 10
Total AI Visibility Score
___ / 50

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