The #1 Metric for AI-First Brand Strategy

The AI Visibility Index

The definitive metric that reveals how AI models perceive, rank, and recommend your brand.

"If AI doesn't recommend you, you don't exist."

The Invisible Brand Crisis

Hundreds of millions of people now use AI assistants like ChatGPT, Claude, and Gemini. Google's AI Overview reaches billions, Claude, Gemini, and Perplexity. When they ask "What's the best CRM software?" or "Recommend a sustainable fashion brand," your Google ranking means nothing.

AI doesn't show 10 blue links. It gives one answer. If your brand isn't in that answer, you've lost the customer before they even knew you existed.

📉 Brands with low AI visibility are losing significant organic discovery opportunities.

What is the AI Visibility Index?

A comprehensive score that measures your brand's presence across the AI ecosystem.

The Formula

The AI Visibility Index combines four critical components:

  • Mention Rate: How often AI mentions your brand
  • Sentiment Score: How positively AI describes you
  • Position Strength: Are you first, or an afterthought?
  • Context Relevance: Are you mentioned for the right reasons?

Score Ranges

0-20: InvisibleCritical Risk
21-40: EmergingNeeds Work
41-60: VisibleGrowing
61-80: StrongCompetitive
81-100: DominantCategory Leader

Why AI Visibility is the New SEO

Zero-Click Discovery

Users get answers without visiting websites. If AI doesn't mention you, there's no click to optimize for.

Exponential Growth

AI assistant usage is growing 300%+ annually. This isn't a trend—it's a fundamental shift in how people discover brands.

Competitive Moat

AI models form "opinions" about brands. Early movers who shape this perception build lasting advantages.

Track Visibility Across All Major AI Platforms

🤖
ChatGPT
OpenAI's GPT-4
🧠
Claude
Anthropic's AI
✨
Gemini
Google's LLM
🔍
Perplexity
AI Search Engine
💻
Copilot
Microsoft AI
🌐
Google SGE
AI Overviews
📱
Meta AI
Facebook/IG AI
🔵
Bing Chat
Microsoft Search

How to Improve Your AI Visibility Index

01

Audit Your Current Position

Before optimizing, understand where you stand. Run queries across multiple AI platforms to see if and how you're mentioned.

02

Align Website Content with AI Understanding

AI models learn from your website. Ensure your messaging clearly communicates who you are, what you do, and why you're the best.

03

Build Semantic Authority

Create content that establishes you as an authority in your category. AI prioritizes brands with clear, consistent expertise signals.

04

Monitor & Iterate

AI perception changes over time. Continuously monitor your visibility score and adjust your strategy based on data.

Frequently Asked Questions

What is the AI Visibility Index?
The AI Visibility Index is a comprehensive metric that measures how often and how favorably AI models like ChatGPT, Claude, and Gemini mention and recommend your brand. It's the new equivalent of SEO rankings for the AI era.
Why is AI visibility important for brands?
With hundreds of millions of users across ChatGPT, Claude, Gemini, and billions using AI features in Google, Microsoft, and Apple products, AI has become a primary discovery channel. Brands that aren't visible in AI responses miss out on this massive audience.
How is the AI Visibility Index calculated?
The index combines four factors: mention rate (how often AI mentions you), sentiment score (how positively), position strength (are you first?), and context relevance (mentioned for the right reasons). The result is a 0-100 score.
Can I improve my AI Visibility Index?
Yes! By optimizing your website content for AI understanding, building semantic authority in your category, and consistently communicating your brand's value proposition, you can significantly improve how AI models perceive and recommend you.

Ready to Measure Your AI Visibility?

Refractia is the first platform to provide real-time AI Visibility Index tracking across all major AI platforms.

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