GEO Checklist

The complete optimization checklist to make your website AI-readable and improve your visibility in ChatGPT, Claude, Gemini, and beyond.

Technical Foundation

Implement Schema.org structured data (Organization, Product, FAQ, Article)highUse semantic HTML5 elements (article, section, nav, header, footer)highCreate clear heading hierarchy (H1 → H2 → H3)highAdd alt text to all images with descriptive contentmediumEnsure fast page load times (<3 seconds)mediumImplement clean URL structure with descriptive pathsmediumCreate comprehensive XML sitemapmediumUse robots.txt to guide crawlers appropriatelylow

Content Optimization

Write clear, factual descriptions of your products/serviceshighCreate comprehensive FAQ page answering common questionshighInclude complete About page with company history, mission, leadershiphighUse consistent brand terminology throughouthighDefine industry terms and acronymsmediumCreate content that directly answers user questionshighInclude dates on time-sensitive contentmediumAdd author attribution to articlesmediumUpdate outdated content regularlymedium

Brand Clarity

Ensure consistent brand name usage (no variations)highClearly state what your company does in the first paragraphhighInclude founding date and company historymediumList key executives and leadership teammediumProvide clear contact informationmediumState your unique value proposition explicitlyhighInclude customer testimonials with attributionlow

Authority Building

Secure mentions on authoritative industry siteshighEnsure Wikipedia accuracy (if applicable)highPublish expert content and thought leadershipmediumGet featured in reputable publicationsmediumMaintain active social media presencelowRespond to reviews and mentions professionallymedium

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