# Refractia

> Refractia is an AI visibility and brand-perception measurement platform, built in Argentina by Biarlabs. It measures how ChatGPT, Claude, Gemini, Google AI Overviews and Meta's Muse AI describe, compare and recommend a brand, one country and one language at a time, and turns that into a content and technical plan (GEO, Generative Engine Optimization).

Last updated: September 2026. Spanish and English.

What makes the measurement different: every market is measured in its own language and its own country. Each prompt names the country in full, in the language of the prompt ("¿Cuál es la mejor nafta en Argentina?"), and Google AI Overviews are fetched with an explicit per-country location. An Argentine or Mexican brand is measured on the answers its own customers get, not on a U.S. default.

Facts worth stating precisely:

- Engines measured: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Google AI Overviews, and Muse AI (Meta, the model behind Meta AI in WhatsApp, Instagram and Facebook).
- Chat engines (what the model knows) and AI search (what the web ranks and the engine paraphrases) are reported separately, because they behave differently for emerging brands.
- Every rate is reported with its sample ("k of n"). A question that was not measured is shown as not measured, never as zero.
- Scans are started by a person. Refractia does not run automatic or continuous monitoring.
- Per-country Google AI Overviews location is available for Argentina, Brazil, Chile, Colombia, the Dominican Republic, Mexico, Peru, Spain, the United States and Uruguay.
- Built for small and mid-size businesses, enterprise brands with several product lines (each line measured on its own), agencies, online stores and public figures.

## Start here

- [Free AI visibility diagnostic](https://www.refractia.com/diagnostic): a first read of how AI engines answer about your brand and competitors in your country.
- [Diagnóstico gratis (español)](https://www.refractia.com/es/diagnostico): el mismo diagnóstico, para marcas de Latinoamérica y España.
- [Methodology (Spanish)](https://www.refractia.com/es/metodologia): how prompts, engines, countries and metrics are defined.

## Platform

- [Platform overview](https://www.refractia.com/platform): the modules and how a scan works.
- [AI brand perception](https://www.refractia.com/platform/ai-perception): how AI engines describe a brand, its traits and sentiment.
- [AI share of voice](https://www.refractia.com/platform/share-of-voice): how often a brand is named against its competitors, per engine.
- [Topic performance](https://www.refractia.com/platform/topic-performance): where AI recommends the brand, topic by topic.
- [Product lines](https://www.refractia.com/platform/product-lines): each product line of the same brand measured separately.
- [GEO audit](https://www.refractia.com/platform/geo-optimization): whether AI crawlers can read the site, with evidence grades per check.
- [Influence sources](https://www.refractia.com/platform/influence-sources): which sites AI engines cite about the brand.
- [Evolution](https://www.refractia.com/platform/evolution): visibility, sentiment and position over time against competitors.
- [AI commerce](https://www.refractia.com/platform/ai-commerce): how AI recommends online stores and where the click goes.
- [Strategy and content](https://www.refractia.com/platform/strategy-and-content): the content and technical plan built from the measurement.

## Solutions

- [Solutions overview](https://www.refractia.com/solutions)
- [Small businesses](https://www.refractia.com/solutions/small-business)
- [Enterprise brands](https://www.refractia.com/solutions/enterprise)
- [Agencies](https://www.refractia.com/solutions/agencies)
- [Online stores](https://www.refractia.com/solutions/online-stores)
- [Public figures](https://www.refractia.com/solutions/public-figures)

## Guides

- [What is GEO](https://www.refractia.com/resources/geo-guide): the guide to Generative Engine Optimization.
- [How to appear in ChatGPT](https://www.refractia.com/resources/appear-in-chatgpt)
- [LLM SEO](https://www.refractia.com/resources/llm-seo): optimizing for AI answers.
- [AEO vs SEO vs GEO](https://www.refractia.com/resources/aeo-vs-seo-vs-geo)
- [How AI recommends brands](https://www.refractia.com/resources/how-ai-recommends-brands)
- [GEO checklist](https://www.refractia.com/resources/geo-checklist)
- [Fix AI misinformation about your brand](https://www.refractia.com/guides/fix-ai-misinformation)
- [The cost of invisibility in AI](https://www.refractia.com/cost-of-invisibility)

## Índice de Marcas en la IA (datos propios, Argentina)

What ChatGPT, Gemini and Claude name when asked "which is the best X in Argentina?" — 62 consumer categories, 175 brand-free questions, 8 runs per question and model, web search off (August 2026 edition). Every figure carries its sample and a 95% Wilson interval; ties are reported as ties. Not a quality ranking.

- [Las mejores marcas de Argentina según la IA](https://www.refractia.com/es/mejores-segun-la-ia): the hub, every category and its most-named brand.
- [Finanzas y fintech](https://www.refractia.com/es/mejores-segun-la-ia/industria/finanzas), [Retail y compras](https://www.refractia.com/es/mejores-segun-la-ia/industria/retail), [Belleza y cuidado personal](https://www.refractia.com/es/mejores-segun-la-ia/industria/belleza), [Comida y bebida](https://www.refractia.com/es/mejores-segun-la-ia/industria/comida), [Gastronomía y servicios](https://www.refractia.com/es/mejores-segun-la-ia/industria/servicios), [Telecom y digital](https://www.refractia.com/es/mejores-segun-la-ia/industria/telecom), [Movilidad y viajes](https://www.refractia.com/es/mejores-segun-la-ia/industria/movilidad): one report per industry.
- Examples: [bancos](https://www.refractia.com/es/mejores-segun-la-ia/bancos), [prepagas](https://www.refractia.com/es/mejores-segun-la-ia/prepagas), [universidades](https://www.refractia.com/es/mejores-segun-la-ia/universidades), [billeteras virtuales](https://www.refractia.com/es/mejores-segun-la-ia/billeteras-virtuales), [supermercados](https://www.refractia.com/es/mejores-segun-la-ia/supermercados).
- [Datos para periodistas](https://www.refractia.com/es/mejores-segun-la-ia/prensa): one checkable finding per category. [All figures as CSV](https://www.refractia.com/es/mejores-segun-la-ia/datos.csv).
- How to cite: «Índice de Marcas en la IA, Refractia, edición agosto de 2026», linking the category page.

## En español

- [Refractia](https://www.refractia.com/es): visibilidad de marca en IA, medida en tu país.
- [Plataforma](https://www.refractia.com/es/plataforma): percepción, share of voice, temas, líneas de producto, auditoría GEO, fuentes, evolución, comercio IA y estrategia.
- [Soluciones](https://www.refractia.com/es/soluciones): pymes, empresas, agencias, tiendas online y figuras públicas.
- [Argentina](https://www.refractia.com/es/argentina), [México](https://www.refractia.com/es/mexico), [España](https://www.refractia.com/es/espana), [Latinoamérica](https://www.refractia.com/es/latinoamerica): cómo se mide cada mercado.
- [Cómo elegir una herramienta GEO](https://www.refractia.com/es/herramientas-geo): diez preguntas para hacerle a cualquier plataforma antes de contratarla.
- [Qué es GEO](https://www.refractia.com/es/recursos/geo-guia)
- [Cómo aparecer en ChatGPT](https://www.refractia.com/es/recursos/aparecer-en-chatgpt)
- [Modo IA de Google](https://www.refractia.com/es/recursos/modo-ia-google)
- [AI Overviews](https://www.refractia.com/es/recursos/ai-overviews)
- [Share of voice en IA](https://www.refractia.com/es/recursos/share-of-voice-ia)
- [Preguntas frecuentes](https://www.refractia.com/es/preguntas-frecuentes)

## Optional

- [ChatGPT](https://www.refractia.com/platforms/chatgpt), [Gemini](https://www.refractia.com/platforms/gemini), [Claude](https://www.refractia.com/platforms/claude): how each engine answers about brands.
- [AI brand visibility](https://www.refractia.com/ai-brand-visibility)
- [AI share of voice](https://www.refractia.com/ai-share-of-voice)
- [LLM indexing guide](https://www.refractia.com/resources/llm-indexing-guide)
- [About Refractia](https://www.refractia.com/about) · [Acerca de Refractia](https://www.refractia.com/es/acerca)
- [Contact](https://www.refractia.com/contact) · [Contacto](https://www.refractia.com/es/contacto)