Technical Guide

LLM Indexing Guide

AI models don't crawl the web like search engines. Learn how to make your website truly readable and understandable by large language models.

How LLMs "See" Your Website

Unlike Google, LLMs don't crawl your site in real-time. They learn from training data, which may include cached versions of your website, Wikipedia, news articles, and other sources.

Google Crawling

  • • Real-time website crawling
  • • Indexes page by page
  • • Follows links dynamically
  • • Updates index regularly

LLM Training

  • • Learns from training datasets
  • • Knowledge has cutoff dates
  • • Synthesizes information
  • • May have outdated info

Technical Optimizations

Make your content AI-accessible

Structured Data (Schema.org)

Help AI understand your content type and attributes.

{
  "@type": "Organization",
  "name": "Your Brand",
  "description": "...",
  "founder": "...",
  "foundingDate": "..."
}
Organization schemaProduct schemasFAQ schemasArticle schemas

Semantic HTML Structure

Use proper HTML5 elements for content hierarchy.

<article>
  <header>
    <h1>Clear Title</h1>
  </header>
  <section>...</section>
</article>
Clear heading hierarchySemantic sectionsProper nav structureAccessible landmarks

Clean, Accessible Content

Content that AI can easily parse and understand.

<!-- Good -->
<p>Company X, founded
in 2020, provides...</p>

<!-- Bad -->
<div class="text-xyz">
Founded: 2020
</div>
Complete sentencesAvoid abbreviationsDefine terms clearlyLogical flow

llms.txt (optional)

A Markdown file at /llms.txt that summarizes the site for agents. A proposal, not a standard: Google Search does not use it.

# Your Brand

> One-line summary of what you
> sell, to whom and where.

## Guides
- [Pricing](https://example.com/pricing)
Markdown, not robots syntaxOne H1 + a summaryLink lists under H2Keep it current

AI-Readiness Checklist

Is Your Site AI-Optimized?

Get a comprehensive analysis of how AI-ready your website is and what you can improve.