The Refractia Blog
Insights, strategies, and updates on navigating brand visibility in the age of AI.
Introducing AI Visibility Intelligence: A New Category
Why traditional SEO metrics don't apply to AI-powered search and what brands need to measure instead.
How ChatGPT Describes Your Brand (And Why It Matters)
We analyzed 1,000+ brands across ChatGPT, Claude, and Gemini. Here's what we learned about AI brand perception.
The Death of Traditional SEO: What Comes Next
AI-powered search is replacing Google. Here's how brands need to adapt their visibility strategy.
Building a Narrative Sculptor: How We Teach AI to Understand Brands
Behind the scenes of our most powerful feature—and how it helps brands influence AI perception.
Why Brand Sentiment Matters in AI Responses
It's not just about being mentioned—it's about how you're described. Here's why sentiment analysis is critical.
The Complete Guide to AI Prompt Engineering for Brand Visibility
How to craft prompts that reveal your true AI visibility—and why generic queries won't cut it.
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