Brand Protection

AI Brand Safety

AI systems can spread misinformation, create negative associations, and damage your reputation at scale. Learn how to protect your brand.

AI Brand Safety Risks

The threats you need to watch for

high risk

Hallucinations

AI inventing false facts about your company

  • Wrong founding dates
  • Fake executives
  • Made-up controversies
high risk

Negative Associations

AI linking your brand to negative concepts

  • Competitor scandals
  • Industry controversies
  • Outdated criticism
medium risk

Misrepresentation

AI describing your brand incorrectly

  • Wrong category
  • Incorrect positioning
  • Outdated offerings
medium risk

Competitor Confusion

AI confusing you with competitors

  • Mixed up features
  • Wrong pricing
  • Misattributed reviews
medium risk

Outdated Information

AI using old, no longer accurate data

  • Old products
  • Former executives
  • Resolved issues
medium risk

Context Collapse

AI presenting information out of context

  • Partial quotes
  • Selective facts
  • Missing nuance

The AI Brand Safety Framework

Prevent

Build a strong, consistent digital presence that AI can rely on

Accurate website contentConsistent messagingStructured dataAuthority signals
Monitor

Continuously track what AI is saying about your brand

Regular AI auditsMulti-model trackingSentiment alertsCompetitor monitoring
Detect

Identify problems before they cause damage

Hallucination detectionAccuracy verificationNegative sentiment flagsDrift tracking
Respond

Take action when issues are found

Content optimizationSource diversificationAuthority buildingCrisis management

AI Brand Safety Best Practices

Maintain accurate, up-to-date website content
Use consistent brand naming across all platforms
Implement Schema.org markup on your website
Monitor AI responses about your brand weekly
Document and track all AI errors found
Build authoritative backlinks and citations
Create FAQ content addressing common questions
Keep Wikipedia entry (if applicable) accurate
Respond to AI errors with content optimization
Track competitor AI presence for context
Set up alerts for significant AI perception changes
Have a crisis response plan for AI misinformation

Is Your Brand Safe in AI?

Get a comprehensive AI brand safety audit and protect your reputation.

Get AI Safety AuditAI Reputation Protection