What AI Thinks
of Your Brand
AI models form perceptions about brands just like humans do. This guide explains how AI thinks about brands and how you can influence its perception.
How AI Forms Perceptions
AI models don't "think" in the human sense, but they do build statistical representations of brands based on patterns in their training data. This creates an effective "perception" that shapes responses.
Dimensions of AI Perception
What AI "thinks" about your brand
Sentiment
Is the overall feeling positive, negative, or neutral?
- Sentiment score
- Descriptor polarity
- Emotional associations
Descriptors
What words does AI use to describe you?
- Vocabulary richness
- Keyword associations
- Tone of voice
Archetypes
What brand personality does AI detect?
- Archetype alignment
- Personality traits
- Cultural positioning
Positioning
How does AI rank you against competitors?
- Competitive stance
- Market position
- Category leadership
Risk Areas
What concerns or issues does AI associate with you?
- Negative associations
- Controversy mentions
- Risk signals
Trajectory
Is AI perception improving or declining?
- Trend direction
- Perception drift
- Growth signals
How to Influence AI Perception
Understand Current Perception
Before influencing AI, you need to know what it currently thinks.
Control Your Narrative
Ensure consistent, accurate information across all sources AI might learn from.
Build Positive Associations
Create content that reinforces the perception you want AI to have.
Protect Brand Safety
Address any misinformation or negative content AI might be learning from.
Monitor Continuously
AI perception can drift over time. Track changes and respond proactively.
Discover What AI Thinks of You
Get a complete AI perception analysis with sentiment scores, descriptor analysis, and competitive positioning.
Get AI Perception Analysis