Free Template
AI Visibility Audit Template
A comprehensive framework to audit your brand's presence across AI platforms. Use this template to systematically analyze your AI visibility.
What's Included in the Template
Brand Recognition Assessment
- Direct brand queries
- Industry association
- Name disambiguation
- Information accuracy
Competitive Benchmarking
- Competitor comparison
- Share of voice calculation
- Positioning analysis
- Gap identification
Sentiment Analysis
- Sentiment scoring
- Descriptor tracking
- Tone evaluation
- Risk assessment
Recommendation Rate
- Category queries
- Recommendation frequency
- Position in lists
- Citation tracking
Hallucination Check
- Fact verification
- Date accuracy
- Leadership info
- Product details
Tracking Schedule
- Weekly checks
- Monthly deep dive
- Quarterly report
- Annual strategy
How to Use This Template
1
Gather baseline data
Run initial queries across ChatGPT, Claude, and Gemini
2
Document responses
Record AI responses verbatim in the template
3
Score each dimension
Rate visibility, sentiment, and accuracy 1-10
4
Identify gaps
Note areas where AI perception doesn't match reality
5
Create action plan
Prioritize fixes based on business impact
6
Track progress
Re-audit monthly to measure improvement
Rather Have Us Measure It?
Refractia asks these same questions in ChatGPT, Claude, Gemini, Google AI Overviews and Meta AI, in your country and language, and shows you against your competitors.