Competitive Metric

AI Share of Voice

When AI recommends brands in your category, how often is yours mentioned? AI Share of Voice is the competitive metric of the AI era.

What is AI Share of Voice?

AI Share of Voice (AI SOV) measures your brand's presence in AI-generated recommendations relative to competitors. It answers: "When AI recommends brands in my category, how often do I get mentioned?"

AI Share of Voice Formula
Your Mentions ÷ Total Category Mentions × 100

AI Share of Voice in Action

Example Query:
"What are the best project management tools?"
Asana
30%
Monday.com
25%
Notion
21%
Trello
15%
Others
9%

Why AI Share of Voice Matters

Market Leadership

High AI SOV indicates you're seen as a category leader by AI systems.

Growth Indicator

Rising AI SOV correlates with growing brand awareness and market share.

Competitive Intel

See where competitors are winning in AI mindshare and where you can gain ground.

Marketing Effectiveness

Track if your marketing efforts are translating to AI visibility.

Customer Acquisition

Higher AI SOV = more users discovering your brand through AI recommendations.

Brand Authority

Consistent high SOV builds your reputation as the go-to brand in your space.

How to Increase Your AI Share of Voice

What's Your AI Share of Voice?

Discover how your brand's AI presence compares to competitors in your category.