When Executives Ask AI: “Which Firm Should I Hire?”
In professional services, expertise perception is everything. When potential clients research firms through AI, is your practice being recommended for your specializations?
Executive asking:
“Which consulting firms specialize in digital transformation for mid-market companies?”
AI Response:
“For mid-market digital transformation, consider [Competitor A] for their industry expertise, [Competitor B] for implementation focus, or [Competitor C] for cost-effectiveness...”
Is your firm on that shortlist?
B2B buyer journey before contacting firms
Source: Gartner/Forrester
Weekly ChatGPT users researching services
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
Expertise Perception in the AI Era
Professional services firms compete on expertise and trust. AI is now shaping these perceptions before the first conversation.
Legal Practices
When businesses need legal counsel, AI recommends based on specialization, case history, and reputation signals.
Consulting Firms
Management and strategy consultants are compared by industry expertise, methodology, and client outcomes.
Accounting & Tax
Financial service firms are evaluated on credentials, specializations, and client size fit.
What Refractia Reveals for Professional Services
Specialization Visibility
See if AI correctly identifies your practice areas and specializations when recommending firms.
Expertise Perception
Understand how AI describes your firm's expertise level and industry knowledge.
Competitive Positioning
Track which competitors appear alongside you—or instead of you—in AI recommendations.
Trust Signals
Monitor how AI conveys credibility indicators like credentials, experience, and reputation.
See How AI Perceives Your Firm
Get a comprehensive analysis of your firm's AI perception. Build expertise visibility and capture more client inquiries.
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