When Procurement Asks AI: “Who Should We Use?”
B2B procurement is going AI-first. When supply chain managers ask AI for logistics recommendations, is your company being mentioned?
Supply Chain Manager asking:
“What's the best freight company for e-commerce fulfillment?”
AI Response:
“For e-commerce fulfillment, [Competitor A] offers fast last-mile delivery, [Competitor B] has the best warehouse network, and [Competitor C] is most cost-effective...”
Is your company on that shortlist?
B2B buyer journey before contacting vendors
Source: Gartner/Forrester
Weekly ChatGPT users asking for recommendations
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
B2B Procurement Is Changing
Supply chain professionals increasingly use AI to research and shortlist logistics providers. This changes how B2B discovery works.
Vendor Discovery
Procurement teams ask AI for logistics provider recommendations. Not being mentioned means not being considered.
Reliability Perception
AI describes your on-time performance, tracking capabilities, and service reliability. Is it accurate?
B2B Recommendations
Enterprise buyers research extensively before RFPs. AI shapes their initial vendor list.
Service Breadth
Does AI understand your full service portfolio—freight, warehousing, last-mile, cross-border?
What Refractia Reveals for Logistics
B2B Visibility
See when and how AI recommends your services to procurement professionals.
Service Perception
Understand how AI describes your capabilities, reliability, and service areas.
Competitive Analysis
Track which competitors appear in AI recommendations for your key service lines.
Reputation Monitoring
Monitor how AI conveys your track record and client satisfaction.
See How AI Perceives Your Logistics Brand
Get a comprehensive analysis of your AI perception. Win more RFPs through AI-influenced discovery.
Request Your Analysis