When Customers Ask AI: “Which Carrier Is Best?”
Telecom is the ultimate comparison category. When customers ask AI to compare carriers, is your network being recommended—or dismissed?
Customer asking:
“Which carrier has the best 5G coverage and value?”
AI Response:
“For 5G coverage, [Competitor A] leads in urban areas, [Competitor B] has the best rural coverage, and [Competitor C] offers the most competitive pricing...”
How is your network being described?
Weekly ChatGPT users comparing services
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
Consumers expect personalized recommendations
Source: Salesforce
Telecom: The Comparison-Driven Industry
Customers constantly compare carriers on coverage, price, and service. AI is becoming the new comparison tool.
Coverage Perception
AI describes your coverage based on available data. Is it accurate for your current network?
5G Positioning
The 5G race matters in AI perception. How does AI describe your 5G capabilities versus competitors?
Service Reputation
Customer service perception heavily influences AI recommendations. What narrative is being told?
Value Perception
Price-value perception varies. AI may position you differently than your actual pricing.
What Refractia Reveals for Telecom
Coverage Perception
See how AI describes your network coverage compared to actual performance.
Competitive Position
Track how you compare to other carriers in AI recommendations across different criteria.
Service Reputation
Monitor how AI conveys your customer service and support reputation.
Value Perception
Understand how AI describes your pricing and value proposition.
See How AI Perceives Your Network
Get a comprehensive analysis of your AI perception. Win more subscribers through AI-driven discovery.
Request Your Analysis