When Clients Ask AI: “Who's the Best Agent?”
Real estate is a reputation business. When buyers and sellers ask AI for agent recommendations, is your name coming up—or are competitors winning listings?
Home buyer asking:
“Who are the best real estate agents in Austin for first-time buyers?”
AI Response:
“For first-time buyers in Austin, [Competitor A] specializes in starter homes, [Competitor B] is known for patient guidance, and [Competitor C] has excellent negotiation results...”
Is your name on that list?
Weekly ChatGPT users researching services
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
Consumers expect personalized recommendations
Source: Salesforce
Real Estate Referrals Are Going AI
Traditional referrals still matter, but buyers and sellers increasingly ask AI for agent recommendations. This creates new competitive dynamics.
Local Market Expertise
Does AI recognize your neighborhood expertise? Local knowledge perception directly affects recommendations.
Specialization Visibility
Are you known for luxury, first-time buyers, investment properties? AI needs to understand your niche.
Reputation Signals
AI synthesizes reviews, testimonials, and online presence. Your digital footprint shapes recommendations.
Brokerage Perception
For brokerages, AI perception affects agent recruiting and client acquisition at scale.
What Refractia Reveals for Real Estate
Agent/Brokerage Visibility
See when and how AI recommends your services versus competitors in your markets.
Market Area Analysis
Understand which neighborhoods and property types AI associates with your expertise.
Competitive Benchmarking
Track which competitors appear in AI recommendations for your target client segments.
Reputation Monitoring
Monitor how AI describes your track record, specializations, and client service.
See How AI Perceives Your Real Estate Brand
Get a comprehensive analysis of your AI perception. Win more listings and clients through AI-driven discovery.
Request Your Analysis