When Donors Ask AI: “Where Should I Give?”
Charitable giving is increasingly researched through AI. When potential donors ask for recommendations, is your organization being suggested?
Potential donor asking:
“What are the best charities for climate change action?”
AI Response:
“For climate action donations, [Competitor A] focuses on policy advocacy, [Competitor B] works on conservation, and [Competitor C] funds clean energy research...”
Is your organization being recommended?
Weekly ChatGPT users asking for recommendations
Source: OpenAI
Donors research charities before giving
Source: Salesforce
Predicted drop in traditional search by 2026
Source: Gartner
Charitable Discovery in the AI Era
Donors increasingly use AI to research where their giving will have the most impact. This creates new visibility dynamics.
Cause Visibility
When donors ask about causes you champion, is your organization mentioned alongside established players?
Impact Perception
AI describes your impact and effectiveness. Is it conveying your achievements accurately?
Trust Indicators
Charity ratings, transparency, and governance affect AI recommendations. How are you perceived?
Donation Channels
AI guides donors to giving opportunities. Are your campaigns and programs visible?
What Refractia Reveals for Nonprofits
Cause Visibility
See when and how AI recommends your organization for cause-related queries.
Impact Perception
Understand how AI describes your mission, programs, and outcomes.
Competitive Analysis
Track which peer organizations appear in AI recommendations.
Trust Monitoring
Monitor how AI conveys your credibility, transparency, and effectiveness.
See How AI Perceives Your Organization
Get a comprehensive analysis of your AI perception. Increase donations and support through AI-driven discovery.
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