When Viewers Ask AI: “What Should I Watch?”
Content discovery is moving to AI. When viewers ask for recommendations, is your streaming platform or content being suggested?
Viewer asking:
“What streaming service has the best documentaries?”
AI Response:
“For documentaries, [Competitor A] has the largest library, [Competitor B] produces award-winning originals, and [Competitor C] offers nature documentaries...”
Is your platform being recommended?
Weekly ChatGPT users asking for content recommendations
Source: OpenAI
Platform revenue from AI recommendations
Source: Amazon
Consumers expect personalized content
Source: Salesforce
Content Discovery Is Going AI
Viewers increasingly ask AI what to watch instead of browsing. This creates new dynamics for content platforms.
Platform Visibility
When users ask for content recommendations, which streaming services does AI suggest first?
Content Discovery
AI recommends specific shows, movies, and music. Is your content being surfaced?
Genre Leadership
AI positions platforms as leaders in specific genres. What categories does AI associate with your brand?
Original Content
Original productions drive platform perception. How does AI describe your exclusive content?
What Refractia Reveals for Media
Platform Position
See how AI ranks your platform for different content types and viewer preferences.
Content Visibility
Track which of your shows, movies, or music AI recommends to users.
Competitive Analysis
Monitor which competitors appear in AI content recommendations.
Brand Perception
Understand how AI describes your platform's value proposition and unique strengths.
See How AI Perceives Your Media Brand
Get a comprehensive analysis of your AI perception. Capture more viewers through AI-driven content discovery.
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