When Customers Ask AI: “What Insurance Do I Need?”
Insurance is a comparison-driven market. When customers ask AI to compare carriers and policies, is your brand being recommended—or are competitors winning?
Customer asking:
“What's the best car insurance for young drivers?”
AI Response:
“For young drivers, [Competitor A] offers good student discounts, [Competitor B] has usage-based pricing, and [Competitor C] is known for first-time driver programs...”
Is your carrier being recommended?
Predicted drop in traditional search by 2026
Source: Gartner
Weekly ChatGPT users comparing options
Source: OpenAI
Consumers expect personalized recommendations
Source: Salesforce
Insurance in the AI Comparison Era
Customers increasingly ask AI to compare insurance options instead of using comparison sites. This shift creates new competitive dynamics.
Price Perception
AI describes your pricing positioning—affordable, premium, value. Is the perception accurate for your target segments?
Claims Reputation
How AI describes your claims process directly impacts trust. Monitor the narrative around claims handling.
Segment Positioning
Are you being recommended for the customer segments you target? AI may position you differently than intended.
Coverage Clarity
Does AI accurately describe your coverage options? Misinformation can lead to customer confusion.
What Refractia Reveals for Insurance
Policy Visibility
See which insurance products AI recommends for different coverage needs and customer segments.
Competitive Benchmarking
Track which carriers appear in AI recommendations alongside or instead of your brand.
Reputation Monitoring
Monitor how AI describes your claims process, customer service, and overall reliability.
Segment Analysis
Understand which customer segments AI associates with your brand versus competitors.
See How AI Perceives Your Insurance Brand
Get a comprehensive analysis of your carrier's AI perception. Win more policies through AI-driven discovery.
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