When Travelers Ask AI: “Where Should I Stay?”
Travel planning is moving to AI. When customers ask for hotel or destination recommendations, is your brand being suggested—or are you losing bookings to competitors?
Traveler asking:
“What's the best hotel in Miami for a family vacation?”
AI Response:
“For families in Miami, I'd recommend [Competitor Resort A] for their kids' programs, [Competitor Hotel B] for beachfront location, or [Competitor Property C] for value...”
Is your property being recommended?
Weekly ChatGPT users planning trips
Source: OpenAI
Consumers expect personalized recommendations
Source: Salesforce
Predicted drop in traditional search by 2026
Source: Gartner
AI Is Reshaping Travel Planning
Travelers increasingly ask AI for personalized recommendations instead of browsing OTAs or review sites. This shift creates new competitive dynamics.
Hotel Discovery
When travelers ask "best hotel for [trip type]", AI curates a shortlist. Properties not mentioned lose the opportunity entirely.
Destination Perception
AI shapes how destinations are perceived—safety, attractions, best times to visit. DMOs need visibility into this narrative.
Experience Attributes
Does AI describe your property as "family-friendly" or "romantic getaway"? These attributes directly affect who considers booking.
Ancillary Recommendations
AI recommends restaurants, tours, and experiences. F&B and activities venues need visibility in these conversations too.
What Refractia Reveals for Hospitality
Property Visibility
See when and how AI recommends your hotel, resort, or destination versus competitors for different traveler segments.
Traveler Segment Analysis
Understand which traveler types (families, couples, business) AI associates with your property.
Competitive Benchmarking
Track which competitors appear in AI recommendations for your key markets and guest segments.
Review Sentiment Impact
Monitor how guest reviews and online sentiment affect AI perception of your property.
See How AI Perceives Your Property
Get a comprehensive analysis of your hospitality brand's AI perception. Capture more bookings through AI-driven discovery.
Request Your Analysis