When Customers Ask AI: “Who's Going Green?”
The energy transition is reshaping perception. When customers ask AI about sustainable energy options, how is your company being described?
Customer asking:
“Which energy company has the best green energy options?”
AI Response:
“For renewable energy options, [Competitor A] leads in solar programs, [Competitor B] offers 100% renewable plans, and [Competitor C] has strong community solar...”
Is your company being mentioned?
Weekly ChatGPT users asking about sustainability
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
Consumers care about company sustainability
Source: Salesforce
Sustainability Perception Matters
In the energy transition, perception of sustainability commitment affects customer choice, investor confidence, and regulatory relationships.
Green Credentials
Does AI accurately describe your renewable energy investments and sustainability commitments?
Program Visibility
Are your solar, wind, and green energy programs being recommended to interested customers?
Customer Perception
AI shapes how residential and commercial customers perceive your company's values.
Innovation Narrative
How AI describes your innovation efforts affects talent acquisition and partnerships.
What Refractia Reveals for Energy
Sustainability Perception
See how AI describes your green initiatives, renewable investments, and sustainability track record.
Program Visibility
Track which of your programs and plans AI recommends to customers with different needs.
Competitive Benchmarking
Understand how you compare to competitors in AI perception of sustainability leadership.
Narrative Monitoring
Monitor how AI frames your company in the broader energy transition story.
See How AI Perceives Your Energy Brand
Get a comprehensive analysis of your AI perception. Lead the sustainability narrative in your market.
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