When Students Ask AI: “What School Should I Choose?”
Education decisions shape lives. When prospective students and parents ask AI for school recommendations, is your institution being suggested?
Prospective student asking:
“What are the best online MBA programs for working professionals?”
AI Response:
“For working professionals, [Competitor University A] offers flexible scheduling, [Competitor B] has strong networking, and [Competitor C] is known for career outcomes...”
Is your program being recommended?
Weekly ChatGPT users researching education
Source: OpenAI
Predicted drop in traditional search by 2026
Source: Gartner
Consumers expect personalized recommendations
Source: Salesforce
Education Research Is Going AI-First
Students and parents increasingly turn to AI for personalized education recommendations instead of traditional rankings alone.
Ranking Perception
AI synthesizes multiple ranking sources. Your perceived standing may differ from official rankings.
Program Visibility
Are your signature programs being recommended? AI needs to understand your academic strengths.
Outcome Reputation
Employment rates, salary outcomes, and alumni success shape how AI recommends institutions.
EdTech Competition
For EdTech platforms, AI perception determines discoverability in a crowded market.
What Refractia Reveals for Education
Program Visibility
See which of your programs AI recommends for different student needs and career goals.
Competitive Positioning
Track which institutions appear alongside you—or instead of you—in AI recommendations.
Outcome Perception
Understand how AI describes your graduate outcomes, career services, and alumni network.
Reputation Monitoring
Monitor how AI conveys your academic reputation, campus culture, and student experience.
See How AI Perceives Your Institution
Get a comprehensive analysis of your AI perception. Attract more students through AI-driven discovery.
Request Your Analysis