When Shoppers Ask AI: “What's the Best...?”
Everyday purchase decisions are influenced by AI. When consumers ask for product recommendations, is your brand making the shortlist?
Consumer asking:
“What's the best organic laundry detergent?”
AI Response:
“For organic laundry detergents, [Competitor A] is highly rated for effectiveness, [Competitor B] is best for sensitive skin, and [Competitor C] offers eco-friendly packaging...”
Is your brand being recommended?
Amazon revenue from AI recommendations
Source: Amazon
Weekly ChatGPT users asking for product advice
Source: OpenAI
Consumers value brand recommendations
Source: Salesforce
AI Is the New Shelf Space
Just as shelf placement matters in stores, AI recommendation placement matters in digital discovery. Are you winning the AI shelf?
Category Visibility
When customers ask for "best" products in your category, which brands does AI recommend first?
Attribute Perception
Does AI understand your product's key differentiators—organic, sustainable, effective, affordable?
Brand Recall
Strong brands should be mentioned by AI. Weak AI presence suggests awareness gaps.
Portfolio Coverage
Are your key SKUs and product lines being recommended, or just your flagship?
What Refractia Reveals for CPG
Category Position
See where your brand ranks in AI recommendations across product categories.
Attribute Analysis
Understand how AI describes your product benefits, ingredients, and value proposition.
Competitive Share
Track your share of AI recommendations versus key competitors.
Sentiment Monitoring
Monitor whether AI describes your products positively or with caveats.
See How AI Perceives Your CPG Brand
Get a comprehensive analysis of your AI shelf presence. Win more recommendations and drive purchase consideration.
Request Your Analysis