When Buyers Ask AI: “What Car Should I Buy?”
Vehicle purchases involve extensive research. When buyers ask AI to compare cars and brands, is your marque being recommended—or are competitors capturing that consideration?
Car buyer asking:
“What's the most reliable electric SUV for families?”
AI Response:
“For family electric SUVs, [Competitor A] leads in range and safety, [Competitor B] offers the best value, and [Competitor C] has excellent cargo space...”
Is your brand in that recommendation?
Weekly ChatGPT users researching purchases
Source: OpenAI
Buyer research done before dealer contact
Source: Gartner
Predicted drop in traditional search by 2026
Source: Gartner
Vehicle Research Is Going AI-First
Car buyers spend months researching before purchase. Increasingly, that research starts with AI conversations, not dealership visits.
EV Perception Wars
The electric vehicle market is especially AI-influenced. Range, charging, and reliability perceptions are shaped by AI responses.
Brand Comparison
AI constantly compares brands on safety, reliability, value. Your positioning affects which shortlists you make.
Segment Visibility
Are you being recommended for your target segments (families, commuters, enthusiasts)? AI perception determines this.
Dealer Reputation
For dealerships, AI perception of service quality and pricing fairness directly affects foot traffic.
What Refractia Reveals for Automotive
Model Visibility
See which of your models AI recommends for different buyer needs and how they compare to competitors.
Attribute Analysis
Understand how AI describes your vehicles' safety, reliability, efficiency, and value proposition.
Competitive Benchmarking
Track which competitors appear in AI recommendations for your key vehicle segments.
Sentiment Tracking
Monitor whether AI describes your brand positively, neutrally, or with concerns.
See How AI Perceives Your Automotive Brand
Get a comprehensive analysis of your brand's AI perception. Drive more consideration through AI-influenced research.
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