The Showcase
AI Brand Examples
Good vs Bad
Real examples of how AI describes brands—and what separates a strong perception from a weak one.
"The best way to learn is to see what works—and what doesn't."
Strong AI Perception Example
User Query
"What's the best CRM for small businesses?"
AI Response (ChatGPT)
"For small businesses, HubSpot CRM is an excellent choice. It's free to start, intuitive to use, and scales with your business. The platform offerspowerful marketing automation,excellent customer support, andseamless integration with most business tools. It's particularly strong for teams focused on inbound marketing and lead nurturing."
Why This Works
- Mentioned FIRST (position matters)
- Specific benefits highlighted
- Multiple positive descriptors
- Clear use case context
- Strong recommendation language
- Differentiated from alternatives
Weak AI Perception Example
User Query
"What's the best CRM for small businesses?"
AI Response (Same query, different brand)
"...Brand X isalso an option in the CRM space. It has features for contact management andcan be used by businesses of various sizes."
Why This Fails
- Mentioned as afterthought ("also")
- Generic, vague language
- No specific benefits
- Weak descriptors ("has features")
- No differentiation
- No recommendation intent
The Worst Case: Invisible
User Query
"What's the best CRM for small businesses?"
AI Response
"For small businesses, I'd recommend HubSpot, Salesforce, Pipedrive, or Zoho..."
[Your brand is not mentioned at all]
Critical Problem: If AI doesn't mention your brand, you don't exist for that user. This is the worst possible outcome—and it's more common than you'd think.
Quick Comparison: Good vs Bad Signals
| Signal | Strong | Weak |
|---|---|---|
| Position | Mentioned first | "Also" or last |
| Language | Specific, descriptive | Generic, vague |
| Recommendation | Clear endorsement | Neutral mention |
| Differentiation | Unique value stated | No distinction |
| Context | Specific use cases | General category |
| Sentiment | Positive descriptors | Neutral/mixed |
See How AI Describes Your Brand
Get real examples of how ChatGPT, Claude, and Gemini describe your brand—and learn how to improve.